One of the startup companies namely OYO Rooms, a hotel aggregator platform that was launched in 2013, has been quite successful in building partnerships with complimentary businesses in India and it has helped to grow their business very well.
When OYO Rooms first launched, the company faced several challenges, including a lack of brand recognition and limited resources. However, the company recognized that partnerships with complimentary businesses could help them overcome these challenges and accelerate their growth.
OYO Rooms began partnering with small hotels and guesthouses across India, providing them with access to the company’s technology and marketing expertise. By partnering with OYO Rooms, these hotels were able to improve their online visibility and attract more customers, while OYO Rooms was able to expand its inventory of rooms and build a stronger brand.
As OYO Rooms continued to grow, the company expanded its partnerships to include other complimentary businesses such as travel agencies, online travel agents, and transportation companies. By partnering with these businesses, OYO Rooms was able to offer a more comprehensive travel experience to its customers, further differentiating itself from competitors.
In addition to expanding its partnerships, OYO Rooms also invested heavily in technology, developing a user-friendly app and website that made it easy for customers to book rooms and manage their travel plans.
Today, OYO Rooms is one of the largest hotel aggregators in India, with a presence in over 800 cities and more than 43,000 hotels. The company’s partnerships with complimentary businesses have been a key driver of its growth, enabling the company to expand its reach and provide a more comprehensive travel experience to its customers.
Overall, the story of OYO Rooms demonstrates how building partnerships with complimentary businesses can be a powerful strategy for startups looking to grow their business in India. By partnering with businesses that offer complementary services, startups can expand their customer base, differentiate themselves from competitors, and accelerate their growth.brand recognitionbuilding partnershipscomplimentary businessexpand reachgrowth driversmarketing expertisestay aheaduser friendly app